A policy vision of social responsibility and sustainability links long-term operating profit to attention for the environment and internal and external social aspects. Recent reports demonstrate the need for a global environmentally sound government and corporate policy. Rotra uses its key position by converting its policy into concrete actions and results and in doing so actively contributes to a sustainable society in which People, Planet and Profit go together. Rotra is strongly committed to providing sustainable service, and by means of its Rotra-Academy, communicates this awareness to all its employees.
In 2011 Rotra has been awarded with the Lean & Green Award for its sustainable strategy.
Rotra's green policy dates right back to the 70s of the past century. Rotra developed its first trailers for train transport (Hupac Transport) to Southern Europe; currently still hundreds of trailers are leaving by train on a monthly basis. In the early 80s Rotra developed the first volume combinations; the first vehicle to pass the LZV (Long Heavy Vehicle)-test in the Netherlands in 2004 was a Rotra-roadtrain!
In recent years Rotra has fulfilled its pioneering role in sustainable logistics by introducing trucks running on alternative fuels. After taking into use Europe's first truck on ethanol in 2007, the first clean Econic natural gas truck was introduced in the Benelux in the summer of 2009. In 2011 Rotra introduces trucks on CNG (Compressed Natural Gas) and LNG (Liquefied Natural Gas).
In addition, the establishment of our own quay on the IJssel River at the Rotra premises in Doesburg is an environmentally friendly alternative for containertransport by road, which is continually experiencing more congestion.
In the summer of 2010 Rotra provides its 5000m2 large Automatic Bicycle Warehouse (ABW) in Doesburg with solar cells. By using this renewable, environmental friendly, energy Rotra establishes an annual emission-reduction of over 48.000 kgs CO2! Click here for Rotra's emission-reduction (live!).
As a socially committed organization, Rotra supports various projects and charities such as Simavi and the Alpe d'HuZes (Cancer Foundation). Thus Rotra accepts its responsibility and hopes to contribute toward improving the lives of people who desperately need it. Rotra is also very happy to be part of UN Global Compact. This is a strategic policy initiative of the United Nations for companies that are committed to aligning their operations and strategies with ten universally accepted principles of ethical business practice in the areas of human rights, labour standards, environment and anti-corruption.
Rotra and sustainibility:
ISO Environment-certificate 14001